Digital Advertising is a must for any modern business strategy. By making use of the numerous platforms available on the internet, businesses are able to increase their online presence, which will result in the growth of leads generated, and sales converted. Below are several different tips and tactics for more effective online advertising. Creativity with
Read More
Currently, there are more than 4.5 billion global active internet users. Of that number, some 3.8 billion have at least one current social media account. In 2019, 14.1% of all retail sales worldwide were generated through e-commerce and by 2023, it is expected that that number will surpass 22%. In December of 2018 alone, 80%
Read More
Everyone has their own ideas of what “effective advertising” is, so when we discuss the idea of advertising, many different things probably come to mind. Maybe you think of banner ads scrolling across a website. Perhaps you think of large billboards running alongside the motorway. who can forget those hysterical US Super Bowl halftime commercials?
Read More
Marketing campaigns that feature video components have proven themselves to be exponentially more effective than those without. In 2015, it was reported that as much as 50% of businesses utilized video components within their marketing strategies. In the five years since that report was released, that number has grown to more than two-thirds. Here are
Read More
Digital marketing has become the quintessential marketing strategy for all business, e-commerce alike. Those businesses which make use of it as part of their marketing campaigns are more likely to reach a far greater audience and in turn, make sales. Below are three techniques to enhance the effectiveness of your business’ digital marketing strategy. Search
Read More
Web design exists in a constant state of evolution. Much as with any other form of media, digital or otherwise, there is an artistic element to the craft. Designers and creators are always searching for the next trend or revolutionary approach to building and updating websites. Internet users have a short attention span and high
Read More
For any customer-centric business, e-commerce or otherwise, generating leads and increasing sales is the name of the game. Businesses that thrive are the ones that are continually looking for new and better ways in which to accomplish this. Every day, new creative methods are being discovered to compliment the tried and true proven strategies that
Read More
For the past two decades, mobile technology has experienced unprecedented and explosive growth in both form and function. These devices are no longer simply a portable phone. They are cameras, GPS units, personal organizers, calculators, calendars, and miniature personal computers. As a result, forward-thinking businesses have dedicated considerable resources into marketing geared towards users of
Read More
Digital content can be described as any content that occurs in the system of digital data. It is also known as digital media, and the main storage of this type of information only occurs in computer files. We all want our content to help us increase customer engagement.
Read More
Social media advertising has gone from being “something new to try,” to a necessity for any business wishing to reach a larger audience, and increase their customer base. It is unquestionably the fastest and most efficient way to reach a targeted audience. There are many types and platforms of social media, and it’s often difficult
Read More