SEO Types of Digital Content That Increase Customer Engagement
Digital content can be described as any content that occurs in the system of digital data. It is also known as digital media, and the main storage of this type of information only occurs in computer files. We all want our content to help us increase customer engagement. Below is a list of the different types of digital content which you can create that will help you achieve this goal.
Long-Form Articles
This is often considered as an alternative to blogging. However, long-form articles can also stand on their own, just as easily. Data has indicated that most users prefer to share long-form articles on their social media pages. Search engines (such as Google and Bing) also seem to prefer longer pieces. This can help direct more traffic to your site and improve search rankings.
Blog Posts
This is often thought of as “content marketing,” but they can be so much more than that. Blog posts are incredibly simple to produce and have the ability to yield fantastic results. Best of all, it is very easy to adapt the content of a blog post into another format. Blog posts are the simplest digital content that holds the authority of customer engagement when done properly. Terms such as niche are used to explain the function of your blog post, and an interesting blog always attracts guest blogging which increases customer attention to your product.
Original Research
This one is audience-specific but can still be incredibly beneficial. People are constantly researching all kinds of things. If you are able to provide them with something new or unique to aid their search, then your content will be very attractive.
Videos
A two-minute video is less intimidating to many internet users than a 1,000-word article. Offering your audience a variety of ways to acquire information is a great way to keep them coming for more. Videos require two sensory organs, allowing for ultimate engagement, and less distraction.
Infographics
These have absolutely exploded in popularity over the past few years. Currently, infographics rank among the most commonly shared items online. It is important to provide accurate information, and your infographics need to be visually appealing. Using uniquely created Infographics can effectively give excellent results.
Webinars
Another audience-specific option, webinars can build authority and provide your audience with a vital resource. If the webinar is covering something which is in demand or in a digestible format, then you can be assured of audience engagement. But, much the same as with research and infographics, you must ensure that your webinars are totally on point. Once you lose the trust of your audience, it is nearly impossible to get back.
Surveys and Quizzes
Surveys or quizzes can also be used for collecting email addresses, or other demographic information which you can use for market research purposes. Besides, people tend to enjoy taking surveys and quizzes, especially if they have the opportunity to win something. Not everything has to be completely serious all of the time. It is certainly okay to have some silly, mindless fun once in a while!
