Digital Marketing 3 Digital Marketing Techniques for Product Marketing and Branding
Digital marketing has become the quintessential marketing strategy for all business, e-commerce alike. Those businesses which make use of it as part of their marketing campaigns are more likely to reach a far greater audience and in turn, make sales. Below are three techniques to enhance the effectiveness of your business’ digital marketing strategy.
Search Engine Optimization
SEO is quite possibly the single most important aspect of digital marketing. While the basics of the concept remain mostly unchanged, SEO is in a constant state of evolution. Appropriate use of keywords or phrases, scannable text, and attractive by-lines are all essential components. However, the complexities, such as search engine algorithms and HTTP versus HTTPS security labels can mean the difference between a high Google ranking and having your web page lost to the deepest recesses of the internet.
It is highly recommended that your business work with an experienced SEO professional, who can better navigate this often confusing concept. This is perhaps most important with regard to the ever-increasing demand for online safety and security. If your business’ website is deemed non-secure by a popular search engine, it will have a severely negative impact on your traffic.
Local Search Marketing
Local businesses rely heavily on the support of local customers, even perhaps more so than on any other demographic. In fact, as much as 85% of all customers use search engines, such as Google, to find local businesses within their area and upwards of 78% of those searches result in a purchase being made offline. Over two billion local searches are performed every day. This accounts for more than half of all daily internet searches. And half of all searches performed using a mobile device result in a store visit during that same day. If your business isn’t gearing at least some marketing towards your local consumer, you are missing a massive amount of opportunity.
Email Marketing
Email marketing is one of the most efficient and cost-effective marketing strategies available. When used this affords businesses to the ability to instantly reach existing and potential customers. The ability to easily combine an email marketing campaign with other forms of digital marketing makes it the results even greater. Shorten the sales cycle, design targeted content, or even create a rewards system to entice customer loyalty. The cost is minimal, and the possibilities are endless. These are but a few components of a successful digital marketing strategy. There are many more, including the use of social media, the addition of videos to your own site, as well as others, and designing and creating an attractive and user-friendly landing page. Once again, it is highly recommended that you work with a knowledgeable and experienced SEO and digital marketing professional. They can help your business to get the most out of the avenues and outlets which you already have, and maximize the opportunities you haven’t yet pursued.
