Lead Generation 3 Ways to Increase Lead Generation and Sales
For any customer-centric business, e-commerce or otherwise, generating leads and increasing sales is the name of the game. Businesses that thrive are the ones that are continually looking for new and better ways in which to accomplish this. Every day, new creative methods are being discovered to compliment the tried and true proven strategies that organizations have been using for years. Below are three strategies to increase the number of leads created by your marketing strategies, which can result in additional sales.
Improve Your Landing Page
Increasing traffic to your website is an important part of the process. However, if your landing page is a disorganized and unattractive, then it can result in low search engine rankings. Keep your headlines and by-lines clear, concise, and appealing to your target audience. Make sure that all pictures, graphics and images are appropriate and applicable to the tone and theme of the posting. And be sure to give your customers some incentive to stick with your campaign throughout the entire buying cycle.
Be Clear with your Call To Action
The placement of your CTA is extremely important. Research has shown that these do best “above the fold.” This is the area of your post or web page that is easily viewable without the need to scroll down. Heat map analysis has proven that anything “below the fold” is likely to be seen by less than 50% of those visiting your website or social media page. It is recommended that you double your CTA placement, having them both “above” and “below the fold.” This is a tried and tested way to increase the number of leads.
Clarity within your call to action are another vital component. Be specific. If the intention is to draw the customer in with the promise of a free product, then say so as plainly as possible. Make use of eye-catching colours that vary from your standard colour scheme. And utilize pictures or images as opposed to just plain text whenever and wherever possible.
Make Use of Hyperlinks
Your calls to action will most likely have a corresponding landing page somewhere else on your website. Why not make that CTA a hyperlink to that particular landing page? A thorough explanation of the featured product or service is most likely already thoroughly explained there, so adding a hyperlink can save quite a bit of time. It also helps to get things organized, and is an excellent way to expose the rest of your site to customers.
Monitoring, tweaking and updating your site is a continual process due to the demands and expectations of your customers. Your site will never be “finished as business and marketing campaigns are continually evolving. These are a few ways to remain relevant, continue generating leads and creating sales into the future.
