Digital Marketing How to Use Trends in Video Marketing to Strengthen Your Brand
Marketing campaigns that feature video components have proven themselves to be exponentially more effective than those without. In 2015, it was reported that as much as 50% of businesses utilized video components within their marketing strategies. In the five years since that report was released, that number has grown to more than two-thirds. Here are the top four trends in video marketing to strengthen your brand in 2020:
Vlogging
This is exactly what it sounds like: combining blogging with video. This is a trend that has been going on for several years at this point. However, the techniques being used to create these vlogs are becoming much more refined. Originally, they started out as little more than unscripted rants into a video camera. But now, they are considerably more sophisticated. Vlogging tend to cost more to produce than standard blogs, but they can go a long way in cultivating consumer trust and giving your brand perfect personality.
This is exactly what it sounds like: combining blogging with video. This is a trend that has been going on for several years at this point. However, the techniques being used to create these vlogs are becoming much more refined. Originally, they started out as little more than unscripted rants into a video camera. But now, they are considerably more sophisticated. Vlogging tends to cost more to produce than standard blogs, but they can go a long way in cultivating consumer trust and giving your brand perfect personality. I like this point, remove the fact that produced by professional writers, and delivered by professional actors. Rather say that it’s a great way to give your brand personality and set you apart from your competition. Most popular vlogs are a day in the life of a … or the process of creating your product.
Personalization
If you want to attract a specific audience or demographic, then you must target your marketing campaign specifically to them. Video marketing is no different. Customers are getting more specific with their searches, so it’s becoming increasingly easier to target their specific needs. Keep that thought in mind when creating your video marketing campaigns. Customers tend to become more engaged when they feel as though they are being spoken to directly.
Shoppable Videos
Videos that link to external websites are already being used on many different social media platforms like Instagram and Snapchat. Going forward, you should expect to see that trend catching on everywhere. Quite frankly, the idea of Shoppable Videos is a no-brainer. It simplifies the buying process for online shoppers by allowing them to learn as much as they can about the product or service in their own time, free from any pressure. And another great side effect of this is that your website, your business and your brand become a very attractive option for that customer.
360 Videos
These take the idea of Shoppable Videos to a whole other level. These videos are designed to capture your intended audience’s full attention and keep them engaged throughout the entire duration. Best of all, they can be easily incorporated into multiple advertising avenues, such as email campaigns, social media, and blog posts. Interactive videos can include great features. 360-degree access allows viewers to scroll within the video to view a product from every possible angle. Branching gives the viewer the ability to select their desired path through the video, and customize the experience to suit their preferences. Designated “hot spots” within a video are areas designed where the viewer can become a user. They have the ability to click on a specific aspect within the video to have a much more interactive experience.
