SEO Social Media Advertising Platforms that Increase ROI
Social media advertising has gone from being “something new to try,” to a necessity for any business wishing to reach a larger audience, and increase their customer base. It is unquestionably the fastest and most efficient way to reach a targeted audience. There are many types and platforms of social media, and it’s often difficult to determine the best platforms or strategies to utilise, and it can be difficult to know which the right ones are to spend money on. Below are three social advertising platforms which your business can use to increase the return on investment from social advertising.
Facebook Ads
Facebook is the single largest social media platform in the world. In fact, there are currently 2.6 billion active global Facebook users, which accounts for 22% of the world’s population. That is simply a staggering amount of potential customers. Facebook Ads are designed to help businesses in three ways:
- Building brand awareness: In the business, you are only as good as your reputation. E-commerce is no different. Having a solid reputation leads to consumer trust. If no one is familiar with your business, then trust is difficult to earn. Facebook ads have the ability to put your brand in front of 22% of the people on the planet.
- Consideration: Keeping your brand in the mind of consumers will help increase website traffic. It will also help to encourage customers to engage with your business, or possibly install any mobile application you may offer. This will generate a huge increase in targeted leads.
- Conversions: This one should be self-explanatory. A conversion campaign is an action you want the user to make, for example, sign-ups, purchases, or downloads to name a few. The more leads that have been created, the more opportunities you will have to convert them into sales. The great thing about Facebook is that all ads are trackable.
Instagram Ads
With over one billion active users, Instagram is the third largest social media platform in the world. While less than half the size of Facebook, Instagram sees over 500 million unique site visits every day. Instagram’s platform works very much the same way that Facebook’s does, and is designed to assist businesses in the same three ways: brand recognition, consideration and conversion.
Twitter Ads
Very close behind Instagram in the total number of registered accounts is Twitter, the world’s fourth largest social media platform. While similar in many ways to both Instagram and Facebook, Twitter offers several features that the other two do not.
- Tweets: This is different from “posting.” Tweets consist of no more than 140 characters and are perfect for linking a website or making a brief statement.
- Followers: Gaining followers means more exposure for your brand, and website. There are many services available which will help you gain followers.
- Audience consideration: Approximately 65% of Twitter’s addressable audience is comprised of males over the age of 18. Twitter further reports that as many as 250.6 million people, both above and below the age of 13, can be reached via advertisements placed on Twitter. Obviously there are no guarantees when it comes to advertising through social media.
However, if your business makes use of any or all of these three platforms, the odds of seeing a substantial return on investment will increase ten fold.
