Digital Marketing 7 Tips for Effective Online Advertising
Digital Advertising is a must for any modern business strategy. By making use of the numerous platforms available on the internet, businesses are able to increase their online presence, which will result in the growth of leads generated, and sales converted. Below are several different tips and tactics for more effective online advertising.
- Creativity with your visual elements: Designing creative and attractive visual elements is very important. Make sure the imagery is clear and the user doesn’t have to guess what you are offering. The more pleasing your website or social media page is to the user’s eye, the more time they will want to spend exploring it.
- Be smart with your advertising dollars: The answer isn’t always more advertising budget. Put in the time and the research into your target market, copy, visuals and landing pages before you make any spending decisions. We suggest a/b testing so that you save on ad costs.
- Be diligent in your research: This one is extremely important, so it is worth repeating. Have clear expectations of what the return on your investment should be. Obviously there are no sure bets with advertising, so making uninformed decisions can be detrimental to your bottom line.
- Understand your customer base: If you are unsure of to whom you are targeting your advertising campaign, then you are doing little more than spitting into the wind. A survey is a great way to further understand your customer base. Who is the intended customer for the product that you are marketing? Understand what their particular needs and wants are, and gear your advertising campaign towards them.
- Take advantage of social media: A 2018 study performed by eMarketer revealed that as much as 80% of small and medium-sized businesses are not now, nor have they ever utilized Facebook Ads. Facebook currently has more than 2.6 billion users worldwide. That’s approximately 60% of everyone who uses the internet and 22% of the entire global population. This is the most efficient way to reach a massive, untapped group of consumers. In addition to that, advertising through social media costs a fraction of advertising through search engines, such as Google.
- Geographically targeted advertising: This is a fairly old concept that is beginning to find new life in the digital marketplace. The ability to focus unique marketing towards a specific demographic (based upon location) provides numerous benefits. Take, for example, a nationwide lawn and garden retail chain. In the middle of summer, it would make sense for them to create a national marketing campaign to advertise patio furniture.
- Maximize product advertisements: The easier you make it for the consumer to find the product or service they are looking for, and familiarize themselves with the features and benefits, the more likely they are to buy. Don’t make your customers search all over the internet. If they would prefer not to leave their home to make a purchase, you should assume that convenience is probably a factor for them. Making your advertising funnel user-friendly will definitely yield impressive results.
